Marcus, Anthony, and Paul reviewing notes together at a table in Chamonix, with the Mont Blanc massif visible through the window behind them

Who we are

We were close friends for years before we had a reason to start a company together.

The mountains were what we had in common. What we brought was different: engineering rigour, a foot in the freeride community, and the discipline to build a company around it. Avalanche safety needs all three. Surviving a burial is a physiology problem and a hardware problem, but it is also a problem of building something people will actually want to carry.

Marcus

Lost a ski instructor from his ski club circle to an avalanche. The gear had never caught up to the risk.

Anthony

Sponsored freerider and speed-riding athlete. Has seen up close what the terrain costs.

Paul

Took the idea into hardware and built the first working breathing handle.

Why we're here

Avalanche deaths have not fallen in twenty-five years.

Forecasting got better. Beacons got faster. Airbags became standard kit. The toll under the snow has not moved.

Be ready when we drop →
A backcountry skier pausing on a snow ridge, backpack on, looking out over the Alps